Bezos instead named the business after the river reportedly for two reasons. One, to suggest scale (Amazon.com launched with the tagline “Earth’s biggest book store”) and two, back then website listings were often alphabetical. But did you know that Amazon didn’t start out with its current name?
At first, Amazon was going to be called Cadabra — like Abracadabra! But by the time the retailer went online in 1995 the company had somehow transformed into Amazon.com. Why the change? Apparently, Jeff Bezos’ lawyer misheard Cadabra as “cadaver.” And that would never do! Relentless.com was another possibility that was ultimately rejected.