When Disneyland first opened in 1955, guests could make a stop on Main Street to visit “Hollywood-Maxwell Brassiere Co. of Los Angeles.” Part of the shop was an exhibit on the history of undergarments, and guests could actually buy corsets and bras in the other part, referred to as the “corseteria.”
The Main Street storefront that once housed Disneyland’s Intimate Apparel Shop is still there. The front room of the store was modeled in Victorian style, and its centerpiece was an authentic Singer sewing machine from 1860. It’s now blue with white trim. There’s no longer a sign on the storefront, and although you can step up onto the porch, you can’t go through the door.
The Intimate Apparel Shop closed in January 1956, just six months after it opened.