Hasselblad wasn’t the first camera to reach the moon; that honor goes to the one Neil Armstrong took one with him on the 1969 mission. But it’s the only one to ever make it back. The rest were left behind due to their bulk and weight; this one, which was used on the Apollo 15 mission in 1971, was lucky enough to make the return journey.
The camera was purchased for 550,000 euros which, combined with auction expenses, means the camera cost 660,000 euros total—or just over $910,000. The buyer was Terukazu Fujisawa, founder of Japan’s Yodobashi Camera retail chain. It was expected to sell for closer to $300,000.