Did You Know?

One in 10 Europeans are conceived in an Ikea bed

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One in 10 Europeans are conceived in an Ikea bed.

New print ads from the brand in Germany offer a twist on the family-tree motif, with pictures of Ikea beds—dating back to its first, from the late 1940s—inserted in between generations of ancestors. The tagline is, “Where family starts.” That’s based on a fun fact—that 10 percent of Europeans were conceived on one of the brand’s beds.

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